The poor health of our nation has created real opportunities for company-sponsored health and well-being improvement programs. Employers are taking action, buying services from health plans and wellness vendors. Unfortunately, most employees are only participating to the extent of the incentive plan - they aren't engaging and they aren't achieving health behavior change.
Engagement has been defined as a top priority issue for the industry, but most providers of health and well-being improvement services don’t address it as if it is. We do, because that is our main focus. We use our broad market perspective and meld it with our insight on what stimulates consumer health behavior change.
We help to enhance product offerings, improve marketing and selling strategies, provide greater depth of support for your cusomers and deliver better levels of engagement.
Our Customer Engagement work provides support to health plans and wellness vendors by developing and designing your Marketing Platform, Prospecting Engine and Selling Strategy. As your marketing partner, we will strengthen your positioning, sharpen your targeting, enrich your packaging approach and fine-tune your promotion. We'll help you succeed in selling to your target market.
There's a large Engagement Gap sitting between the many well-intended and well-designed health and well-being improvement programs and the resistant, often indifferent populations to whom they are targeted.
The program offerings are usually very good, but the efforts to stimulate the "demand side" of the employee market that would be helped by the programs generally fall short and too often fail to produce sufficient health behavior change.
We provide strategic marketing guidance to efficiently and effectively connect with consumers in meaningful and relevant ways through effective communications and promotion.
We also look at the process flows of the "systems" that serve up and deliver programs. We identify "leaks" that hinder the natural effectiveness of the systems and design solutions that help generate greater interest and drive better action toward health behavior change.
Healthcentric Partners, Inc
An Employer's Guide to Healthcare Consumerism
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