The alarming health status of so much of our nation's population has created real opportunities for payer and provider sponsored population health management initiatives. Sponsors are taking action with internally developed or vendor-led solutions.
Unfortunately, most of those who need help are only participating at a low level, if at all. employees are only participating to the extent of the incentive plan - they aren't engaging and they aren't achieving measurable health improvement.
Engagement has been defined as a top priority issue for the industry, but most providers of population health don’t address it as if it is. We do, because that is our main focus. We use our broad market perspective and meld it with our insight on what stimulates consumer health behavior change.
We help to enhance product offerings, improve marketing and selling strategies, provide greater depth of support and deliver better levels of engagement.
As your engagement strategy consultant, we will colllaborate to strengthen your value propisition. sharpen your targeting, enrich your messaging approach and fine-tune your promotion.
There's a large Engagement Gap sitting between the many well-intended and well-designed population health and programs and the often resistant or often indifferent populations to whom they are geared to help.
The program offerings are usually very good, but the efforts to stimulate the "demand side" of the patient or member market that would be helped by the programs generally fall short and too often fail to produce sufficient behavior modificaiton or health outcomes.
We provide strategic marketing guidance to efficiently and effectively connect with consumers in meaningful and relevant ways through effective communications and promotion.
We also look at the process flows of the "systems" that serve up and deliver programs. We identify "leaks" that hinder the natural effectiveness of the systems and design solutions that help generate greater interest and drive better action toward health behavior change.
Chief Engagement Officer
Healthcentric Partners, Inc
An Employer's Guide to Healthcare Consumerism
Check our blog entries on engagement related topics at: