In June 2009, Frank Hone joined Healthways as their Sustainable Engagment Leader on the Innovations Team.  This role is designed to help improve the effectiveness of the various health and wellness services offered to consumers via employers or health plans, drawing on his work experience in healthcare consumerism, direct-to-consumer advertising, new product development, consumer insights, strategic planning and global marketing.

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Healthways is the nation's leading provider of specialized, comprehensive solutions that help millions of people maintain or improve their health and well-being and, as a result, reduce overall costs.

Frank Hone is an author and advocate for free-market healthcare solutions. His book Why Healthcare Matters: How Business Leaders Can Drive Transformational Change (HRD Press, September 2008) is an Employer's Guide to Healthcare Consumerism

It offers business leaders a perspective on the US healthcare crisis, proposes that business has a major role to play in transforming consumer health attitudes and behavior, and provides a blueprint for change that incorporates creating a culture of health, fostering personal responsibility and leveraging healthcare consumerism.

As Founder and CEO of Healthcentric Partners, Inc, he led engagements supportive of employer ambitions to promote better health in the workplace as a way to lower cost and increase productivity. In their work, they helped employers develop corporate strategies around employee health, design effective communications strategies to drive health behavior change, and deliver programs that emphasize greater personal responsibility across the workforce.

He also provided guidance on engaging consumers toward health behavior change using principles of effective communication drawn from his experience with direct-to-consumer (DTC) advertising of prescription drugs. 

Frank founded the company in 2008 based on his many years of consumer health strategy, advertising and marketing experience to the organization. He spent 16 years in healthcare advertising working mainly with pharmaceutical clients on DTC initiatives, as well as fully integrated healthcare promotion campaigns, and 12 years in consumer advertising and new product strategic consulting.

Prior to Healthcentric Partners, Frank was Board Member and Executive Vice President at Ogilvy Healthworld, providing marketing and strategic solutions to healthcare clients around the world. A leading expert on driving consumer behavior change to improve health outcomes, he’s been led many ad campaigns and marketing initiatives that promote consumer-based healthcare solutions.

He was a leading voice in the development and expansion of direct-to-consumer advertising of prescription drugs since the early 90’s. He’s widely published in trade journals on many healthcare topics, authoring more than 15 articles, and frequently delivers keynote addresses at conferences around the world. He has been also cited by The Wall Street Journal, The New York Times, Advertising Age, Medical Advertising News, Employee Benefit News and numerous international publications.

Frank graduated magna cum laude from Boston College with a BA in Economics and Communications, and earned his MBA at Columbia Business School. He lives in Naples, FL.