Engagement Strategy

Engagement strategy is not well defined for most population health programs.   It is difficult to do because there is a complex array of strategic, tactical, behavioral and psychological factors that come in to play and impact how individuals respond and react. 

 

Success is more likely to be achieved by those who elevate population health to a higher strategic priority in their organization and have true purpose about it.  It's also important to have an effective process that guides individuals through assessments and programs that are right for them, and strong promotion with both broad-based campaigns and targeted outreach efforts, to help deliver on the overall performance of the efforts.

 

The same sort of business discipline that is standard practice in strategic marketing campaigns needs to be applied to population health strategies.

Better Engagement

 

Our Consumer Engagement Model (left) helps frame the linear flow needed to move individuals along the continuum toward active participation.  This also graphically illustrates how the various component parts work together and need to be well integrated in designing and delivering programs.

 

 

Behavioral Economics and Incentives

 

Many consumers need an appropriate “nudge” or gentle push in the right direction to get on board with available programs.  There are many ways to do this, but the industry has too often fallen prey to the “easy” path of paying for participation. 

 

Incentives can have a place, but need to be considered in the context of the whole picture.  There are many smart approaches from the field of Behavioral Economics that deserve greater attention, especially Choice Architecture and Loss Aversion, which need to be explored.

Contact Us:

Frank Hone

Chief Engagement Officer

Healthcentric Partners, Inc.
  (917) 375-7716

 frank.hone@yahoo.com

Why Healthcare     Matters

   Why Healthcare Matters

focuses on the critical importance of physician and patient accountability in achieving effective healthcare. 

The book provides strategic guidance to help influence positive change and meaningful outcomes.

An Employer's Guide to Healthcare Consumerism

Amazon Reviews

Check our blog entries on engagement related topics at:

Well-Being Strategy

 

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