If your engagement stinks, we can help.

The lousy health of our nation has created real opportunities for company-sponsored health and well-being improvement programs. Most employers are taking action, buying services from health plans and wellness vendors. Unfortunately, most employees are only participating to the extent of the company's incentive plan - they are not fully engaging and are not experienceing health behavior change.

There is a real need to strengthen the strategic approach to engaging individuals in their health and well-being.

That is our business.

We don't create health and well-being improvement programs,

we help market them and ensure they perform better.

We also help with Customer Engagement and provide support to health plans and wellness vendors through our work with Marketing Platform, Prospecting Engine and Selling Strategy. As your marketing partner, we can strengthen your positioning, sharpen your targeting, enrich your packaging approach and fine-tune your promotion. We'll help you be successful in selling to your market.

Engagement is supposed to be a top priority issue for the industry, but most providers of health and well-being improvement services don’t address it as well as they might. Our customer base includes wellness vendors, health insurance plans,and Accountable Care Organizations.

Our aim is to help them enhance their offerings, improve their marketing and selling strategies, provide greater depth of support for their customers and deliver better levels of engagement.

The Engagement Gap

There's a large Engagement Gap sitting between the many well-intended and well-designed health and well-being improvement programs and the resistant, often indifferent populations to whom they are targeted.

The program offerings are usually very good, but the efforts to stimulate the "demand side" of individuals who would be helped by the programs generally fall short and too often fail to produce sufficient health behavior change.

We provide strategic marketing guidance to efficiently and effectively connect with consumers in meaningful and relevant ways through effective communications and promotion.

We also look at the process flows of the "systems" that serve up and deliver programs. We identify "leaks" that hinder the natural effectiveness of the systems and design solutions that help generate greater interest and drive better action toward health behavior change.